مجموعة جميرا

الاستدامة في جميرا

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

مجموعة جميرا

الاستدامة في جميرا

Jumeirah Group strives to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

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From luxury beachfront resorts and idyllic island destinations to vibrant city hotels and coastal cliff-top retreats, our promise of “Stay Different” is more than just a guest experience; it’s the product of the commitments we make to our people, our planet and the communities around the world that serve our industry.

Our purpose as a global luxury hospitality company, is to uphold sustainable and inclusive practices across our business, to shape the best possible future where everyone can thrive.

We believe that every business has the opportunity to bring about positive change, and as we champion progress towards a more sustainable future for all, Jumeirah Group and its Sustainability Steering Committee have developed an Environmental Social Governance (ESG) strategy to address key global challenges outlined by the UN’s Sustainable Development Goals (SDGs).

Jumeirah’s ESG strategy centres around 5 core pillars that set the foundation for long-term value creation and sustainable business growth:

1. Planet

Climate Action: We will reduce energy consumption and demand for natural resources through resource-life optimisation, conservation and technical innovation.
Circular Economy: We aim to replace the take-make-use-dispose approach to consumption, with circular systems that reduce demand for scarce natural resources, design out waste and pollution, and extend the material life cycle, thereby reducing waste.
Biodiversity: We undertake environmental management and ecology monitoring to protect and regenerate natural habitats and biodiversity, supporting conservation and climate change adaptation.

2. People & Culture

Safety & Well-being: We ensure the safety and wellbeing of employees, customers and stakeholders across the value chain.
Culture: We champion diversity and create an inclusive work environment; where all are supported and encouraged to reach their full potential

3. Responsible Supply Chain

We advocate and embed ethical, inclusive and responsible production and procurement strategies across the supply-chain ecosystem, incentivising sustainable behaviour among suppliers.

4. Ethical Business

We are committed to operating to the highest ethical and human rights standards and acting with transparency.

5. Community Impact

Our 5 pillars are supported by collaboration and strategic partnerships to achieve scale and deliver systemic transformation for long-term sustainability.

Sustainable Hospitality Alliance

In 2023, Jumeirah Hotels & Resorts joined the Sustainable Hospitality Alliance, an association that brings together the hospitality industry and strategic partners to address key challenges affecting the planet and its people, local destinations and communities. The alliance develops practical free resources and programmes to create a prosperous and responsible hospitality sector that gives back more than it takes.

In joining the alliance, Jumeirah has become part of the world’s leading responsible hospitality network, which brings together 40% of the industry along with strategic and supply chain partners to create shared solutions for environmental and social challenges. Their work includes climate action, water stewardship and responsible resourcing, alongside human rights, employability and equity, diversity and inclusion.

Jumeirah Hotels & Resorts is committed to identifying and co-creating new ways to incorporate sustainable and inclusive practices across its business ecosystem, to shape the best possible future where everyone can thrive. The hospitality industry touches many communities and industries worldwide, and we believe we have the opportunity, with the Sustainable Hospitality Alliance, to bring about transformative change, by working alongside its industry peers and finding practical solutions that will ultimately set the foundations for long term value creation and sustainable growth.

Enjoy Your Stay Without Plastic

Plastic consumption has quadrupled globally over the past 30 years having a critical impact on the environment. Jumeirah sees first-hand the impact of plastic pollution in the ocean and is focused on eliminating single-use plastics across its operations. Jumeirah have implemented state-of-the-art NORDAQ water bottling systems at many of its beachfront properties and is replacing plastic amenities and food packaging with bio alternatives. This forms part of Jumeirah’s commitment to the Global Tourism Plastics Initiatives to eliminate single use plastics by 2025.

Sea Turtle Rehabilitation and Research

Since 2004, Jumeirah Group has played a pivotal role in the protection of endangered sea turtles in the UAE, through the institution and management of the Dubai Turtle Rehabilitation project releasing over 2100 turtles back to their natural habitat. The Group also co-ordinates with environmental authorities across the Emirates on Turtle Rehabilitation and research. Burj Al Arab and Jumeirah Al Naseem welcomes over 1700 school children each year, free of charge, to engage in environmental programmes. Jumeirah also opens up its turtle Lagoon to the public building awareness of endangered turtles to visitors and the wider community. Jumeirah combines this with an afternoon tea concept “Turtle Tea by Idriss B” from which, proceeds are used to help fund some of the work done at the rehabilitation center.

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Locally Sourced Sustainably Grown

Jumeirah is embracing sustainable practices by cultivating produce at its own hydroponic farm at Jumeirah Zabeel Saray in Dubai. This innovative farm uses 70% less water than traditional farming techniques and produces a variety of herbs and lettuces that are used in the resort's restaurants. Jumeirah has also partnered with Fresh on Table to promote local farms and reduce its carbon footprint. By sourcing over 275 products from Fresh on Table, Jumeirah saves over 42 million food miles per year. Fresh on Table is also working on closing the loop by recycling food and farm waste, preventing it from going to landfill. These initiatives are helping Jumeirah reduce its environmental impact and promote a more sustainable future for the hospitality industry.

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Solving Food Waste

Jumeirah is committed to sustainability and has implemented the Winnow system, an AI-powered food waste management system, at several of its properties. This innovative system helps chefs identify and reduce food waste at both the production and guest levels, leading to significant savings in food procurement costs and environmental impact. In 2022, Jumeirah Zabeel Saray alone reduced food waste by 20,000 kg, representing 85 tonnes of CO2 emissions. Jumeirah is expanding its use of Winnow technology and exploring other sustainable practices, such as aerobic digesters and composters, to further minimize food waste and promote circularity.

A Greener Journey Awaits

As the world transitions to electric vehicles (EVs), Jumeirah is at the forefront of sustainable hospitality, offering EV transportation to all its guests globally. With a commitment to reducing its carbon footprint, Jumeirah has invested in EV charging infrastructure across 44% of its global portfolio, making it easy for guests to travel sustainably. This initiative aligns with the eco-conscious values of today's travelers and sets a new standard for the hospitality industry.

8. Gender Equality