Michael Grieve

Chief Brand Officer

Michael Grieve joins Jumeirah as Chief Brand Officer to lead the brand's evolution as part of its Mission 2030 strategy.

Originally from New Zealand, Grieve’s 16-year career has spanned roles for leading international brands including brand management for BMW and MINI in New Zealand; the development of global campaigns and retail strategies for the Adidas running and basketball businesses; leadership of the Jordan Brand for Nike across EMEA and most recently driving brand marketing, communications, and client engagement activities most recently for Gucci Maison.

Formerly Vice President Brand and Client for Gucci, Grieve has a proven track record of delivering business success across iconic international brands and plays an integral role in transforming Jumeirah’s brand, building a robust value proposition and experiential offering to secure Jumeirah’s position as a globally recognised hospitality group.