Alexander Lee

Chief Growth Officer

Alexander Lee is the Chief Growth Officer of Jumeirah. Prior to his current role, Alex served as Jumeirah’s Chief Commercial Officer.

As Chief Growth Officer, Alex leads both the commercial and development teams for Jumeirah. In this role Alex leads the execution of the brand’s growth strategy, aiming to achieve the long-term goal of doubling its portfolio with a strong emphasis on international expansion, while at the same time being accountable for ongoing commercial strategy, leading our sales, marketing, revenue management and distribution teams.

During his 15 years at Jumeirah, Alex has earned recognition as a highly regarded industry expert in Sales, Marketing, and Revenue Management, serving as an exemplary brand ambassador for Jumeirah. He has been a key figure in the launch and positioning of over 17 properties worldwide, the creation of Jumeirah’s lifestyle brand “Zabeel House,” and the development of the loyalty programme “Jumeirah One.”

With over 25 years of experience in the hospitality industry, Alex has held senior roles at esteemed hospitality organizations including Marriott and Hyatt International Hotels and Resorts.